Get Extreme with Entrepreneurial eMarketing

This Wednesday September 24th, I will be delivering “Extreme eMarketing for Entrepreneurs”, a 60 minute presentation at the Extreme Entrepreneur Tour at Lake Erie College.

I really like Sheena Lindahl and Michael Simmons, founders of the “EET” in 2005. It’s an amazingly cool story about their tour, and I’ve had the opportunity to participate in the tour a while ago at Ohio State. (That’s where I also got to meet Ryan Allis of iContact and Adam Witty of Advantage…two other truly inspiring entrepreneurs.)

What is the Extreme Entrepreneur Tour?

Well, watch Mike talk about it:

When Michael told me he was going to be in Cleveland in September I was QUICK to figuratively hold up my hand and offer to deliver a presentation.

My presentation is entitled Extreme eMarketing for Entrepreneurs, and it’s going to be a fast-paced, educational and entertaining 60 minutes.

Why eMarketing + Entrepreneurship?

I’ve always been a big fan of eMarketing and a big fan of entrepreneurship…and I feel the two go very well together. As an entrepreneur, my two strongest resources are:

• My money. As entrepreneurs, we always need to get the biggest bang for our buck
• My time. Because we are so inundated with working in AND on our business, we need to spend as little time as possible as well

Simply put: it’s all about return on investment, and eMarketing can yield an incredible ROI for small businesses.

Now, there are so many different tactics, techniques, websites, and other tools out there… I like delivering super fast sessions that cover a lot of ground in a little time. (This

What I’ll cover in my presentation:

• Web 1.0 -> 2.0.
  • How has the internet changed over the past decade and what does that mean to you as an entrepreneur?
• The Case for eMarketing for Entrepreneurs.
  • The features and benefits of eMarketing, and why every entrepreneur should be using it.
• Websites.
  • Best practices in creating conversion centric sites.
  • Make your site rich with rich media.
  • Tactics to get people going and coming back
• Email marketing
  • How a mixture of CRM (Customer Relationship Management) and email marketing can sustain a community of customers.
• Search engine marketing
  • “What can’t be found doesn’t matter”. Ain’t that the truth. Let’s talk about search and the best things you can do to get your site found.
• Make Web 2.0 work for you
  • Some of the coolest sites that you have to take a look at. We’ll check out sites like Facebook, Twitter, LinkedIn, Lulu, Slideshare, YouTube, and much more.

See what I’m talking about? All that in 60 minutes? Wooooooo, let’s do it!

I’ve embedded a presentation below that I delivered at NACCE (The National Association for Community College Entrepreneurship.) The presenation on Wednesday will cover a good amount of that content, so take a look for a sneak peak.

And to get a feel for my un-conventionally fast speaking style, watch:

Well, let’s get extreme at the Extreme Entrepreneur Tour. Hopefully I’ll see you there!

Happy eMarketing,

-Brad