Building an online community for conferences

by Brad Kleinman on January 23, 2009

Hi everyone,

I’m fascinated by the power of text messaging.

Did you know that 98% of all text messages that are sent are actually opened? Compare that to 20-40% of emails that are opened, and you get the idea of how powerful text messaging can be.

Especially if you can leverage it during a large event, like a conference.

We’re running the eMarketing Techniques Conferences in Austin Texas next week, and we are encouraging the participants to take part in our mobile community for the event.

All they have to do is sign up with the widget I’ve embedded above, or text “emarketing” to 66937 and they’re in!  We can then deliver them broadcast messages, such as:

  • Polls
  • Surveys
  • General info about the conference, breakout sessions, etc.

Mozes is definitely one of the coolest mobile websites I’ve seen in quite a while.

And you can’t beat the price!

Regards,

-Brad


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