About Brad

About Brad Kleinman – Biography

A [potentially boring, yet detailed] Biography of Brad Kleinman and his businesses…

Brad KleinmanBrad Kleinman

was born in Cleveland Ohio and graduated from Beachwood High School in 1999. Mr. Kleinman attended the University of Cincinnati earning a Bachelors of Science degree in Engineering Mechanics. During is five year career at UC, Brad participated in the mandatory cooperative education program, where he received 2 years of full time work. He has worked at General Electric Power Systems, Cincinnati’s Children Hospital Medical Center, and Ethicon Endo-Surgery (a Johnson & Johnson company.)

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For his senior project, Brad worked with a multi-disciplined team on a project in robotic surgery with Intuitive Surgical, the market leader in operative surgical robotics. Last year, the University of Cincinnati granted full licensing rights to Mr. Kleinman’s project team for the intellectual property involved with their concept for implementing real-time haptic feedback into robotic surgery. Mr. Kleinman graduated magna cum laude with distinguished honors in 2004.

In May 2004, Mr. Kleinman formed BSK Consulting, a small business dedicated to “helping starting businesses start.” The business focuses on aiding startup companies with business planning, website development, and corporate branding. Practically all of his web development and marketing knowledge was self-taught. With a marketing program based solely on referrals, he developed relationships with clients as far as the west coast and has since converted his business to a limited liability corporation.

While building his business, Mr. Kleinman came back to his hometown of Cleveland, to begin his graduate studies at Case Western Reserve University. During his time at Case, he and five fellow students formed Lake Effect Innovation LLC, an entrepreneurial venture that encompasses the use of innovation, technology, and business management skills to provide low cost consulting for small and medium-sized enterprises. The company continues to operate, maintaining contracts with Fortune 500 companies. Mr. Kleinman currently serves as a member of its Board of Advisors.

In May 2005, he graduated with a Masters of Engineering and Management, leveraging his technical background with formal business and entrepreneurial training.

After graduating from Case, Mr. Kleinman decided to work for his business full-time on several exciting entrepreneurial projects.  Access a small list of Brad’s clients here: http://bskconsulting.com/clients-2.

  • eHighSchoolTickets.com LLC. Mr. Kleinman works full-time on this entrepreneurial venture which enables students and parents to buy tickets online for high school events. Currently, students and parents can only pay for sporting events, plays, and dances with cash or check, which can get lost or stolen. eHighSchoolTickets.com is a highly secure e-commerce website that is a free service for students, parents, and schools. Transaction costs, barcode scanning equipment, and information technology expenses are all paid for through an innovative advertising revenue model. Local and national companies can advertise both on the website and on the ‘print-at-home’ tickets themselves. Therefore, students and parents can get access to exclusive discounts and promotions from companies they already buy from, like dress and tuxedo shops, limousine companies, and flower shops. Additionally, eHighSchoolTickets takes at least 10% of their top-line revenue and donates the money to participating schools each year. Beachwood High School, Mr. Kleinman’s first client (and alma mater) signed up in December 2005. They will be selling tickets for five major events until the end of the school year, and are extremely excited about the program. The parent company – eHighSchool – plans to launch several products over the next few years, all incorporating state-of-the-art information technology while providing a revenue stream to high schools through advertising. Mr. Kleinman currently serves as CEO for eHighSchool and its subsidiaries.
  • Entrepreneurs on the Cuyahoga. Last year, Key Bank gave Cuyahoga Community College funding to start the Key Entrepreneur Development Center at Corporate College East. Entrepreneurs on the Cuyahoga was started to help college students start their own businesses after graduation through business training and support. The program offers low-cost courses to teach individuals about entrepreneurship and help them get started. Each year, the EOTC program accepts business plans for its ‘Business Incubator Challenge’. Winners are given incubator space at Corporate College, resources to help them get started, and a $15,000 startup grant. Mr. Kleinman served as head of recruitment for the first 6 months of the program, and also aided in strategic planning and administration.
  • ONOSYS. ONOSYS specializes in providing smart online ordering solutions to restaurants.  Mr. Kleinman  worked as Director of Business Development for 2 quarters as O-Web Technologies underwent a significant stage of growth.

  • WorkSmart eMarketing. Mr. Kleinman has always appreciated the importance of minimal input and maximum output, otherwise known as the 80-20 Rule or the Pareto Principal. Along with the Chief Information Officer of a large dental practice, Mr. Kleinman started WorkSmart Development, a company geared towards creating low-cost, high-impact websites for businesses of any size. The company’s first project was a campaign website for a local Clevelander running for State Legislature, Josh Mandel. WorkSmart Development was honored to take on the project, creating an attractive front-end appearance with powerful back-end features. The website supports secure online payments from contributors without having the user go off-site.

Here is a list of just some of the businesses I’ve worked with over the past several years, either helping them grow their business or developing a website and/or eMarketing campaign for them:

  • Big Teeth Productions.
  • Band of Outsiders.
  • College Discount Cards.
  • Josh Mandel, State Representative.
  • Ag Real Estate.
  • Oriana House.
  • Air Water World.
  • Estate Jewelers.
  • PlanIt Cleveland.
  • Sure To Grow.
  • Wiki Whites.
  • Unbelievable Beats.
  • Lakewood “Green” Project.
  • Near West Theatre.
  • DJ Mike Stefan.
  • NECourt Reporting.
  • Key Entrepreneurs.
  • Sure To Grow.
  • Wiki Whites.
  • Air Water World.

Because of my experiences at Corporate College, I have had some amazing opportunities working with some outstanding organizations across the country.  Here’s a list of some of these organizations:

  • Corporate College / Cuyahoga Community College
  • Virginia Western Community College and the Virginia Community College System
  • Anne Arundel and the Maryland Community College System
  • Tallahassee Community College
  • Austin Community College
  • The National Association for Community College Entrepreneurship
  • The National Council for Continuing Education & Training

Along the years, I’ve also established several strong relationships with strategic partners:

  • The National eMarketing Association
  • The National Association for Community College Entrepreneurship
  • The National Council for Continuing Education & Training
  • New Image Media
  • The Goebel Group
  • Corporate College / Cuyahoga Community College
  • Intelliworks
  • The Beachwood Chamber of Commerce and Beachwood Business Development Center

Pro Bono Community Activities

  • Board member of the Young Leadership Division of the Federation
  • Board member of Near West Theatre
  • Teacher of Stagecrafter’s “No Girls Allowed” 2nd grade boys acting class

Events I’ve been involved with:

  • Annual eMarketing Conferences at Corporate College (2007, 2008)
  • eMarketing Techniques Workshops (Runs once a quarter at Corporate College East)
  • Monthly eMarketing Webinars
  • eMarketing Presentations at Corporate College Event & Meeting Planning Program
  • Workshops at local chambers such as Beachwood, Twinsburg, Warrensville & Heights Hillcrest
  • eMarketing Workshops at the Extreme Entrepreneur Tour
  • Breakouts at the National Conference for NCCET
  • Breakouts at the National Conference for NACCE
  • eMarketing Presentations at Cleveland State University
  • eMarketing Workshops at Scottsbluff Community College
  • eMarketing Workshops at Tallahassee Community College
  • eMarketing Conferences at Anne Arundel Community College
  • eMarketing Conferences at Austin Community College
  • eMarketing Workshops for all 23 Community Colleges in Virginia

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