Comments for Brad Kleinman - Addicted to Online Marketing

Comment on Contact by Jan Pagano

Jan Pagano — Tue, 31 May 2011 17:44:59 +0000

Hi Brad: Hope all is well. This is Jan Pagano @ Indian River State College. We met several years ago @ NACCE. Would love to hear from you! Please also check out our website http://www.irscbiz.com. We also utilize eMarketing and Social Media very successfully to promote our Programs. please email me @ jpagano@IRSC.edu. Talk with you soon! Best wishes, Jan

Comment on JR Cohen is my new accountabilibuddy by forex trading

forex trading — Thu, 03 Mar 2011 17:03:27 +0000

Hi, i think that i saw you visited my blog so i came to “return the favor”.I’m trying to find things to improve my website!I suppose its ok to use a few of your ideas!!

Comment on Contact by Deborah Wasylko

Deborah Wasylko — Mon, 17 May 2010 14:11:57 +0000

Happy Birthday Brad!!!
Wishing you a fabulous birthday and many, many happy returns.

All the best!
Deb Wasylko
Baskets Galore

Comment on Improve your Email Marketing with Outstanding Follow-Up in 2009 by Heidi Cool

Heidi Cool — Mon, 26 Jan 2009 05:58:45 +0000

Brad,
These are great pre-mailing and follow-up techniques. Direct mail never stood on just one mailing alone and the same is true for e-mail. I’d also remind people that 20-40% is a great open rate. If we think back to direct snail mail, where 1% purchasing was a good response (in some industries) we remember that 1% buying often came from less than 20% opening. We couldn’t track who opened the envelope, but we knew that even carefully targeted mailings often went directly to the trash.

I’d add to this that we need to target our e-mail as precisely as our snail mail. Though we’re not paying for postage, we may in some cases be paying for lists so we need to ensure that we’re reaching the right people.

Then we must also pay attention to our “from” and “subject” lines.

This fall I almost pitched an e-mail send from an individual I didn’t know with a subject line “Oktoberfest.” For some reason I opened it anyway. It turned out that I was a member of the association hosting the event, I just couldn’t tell that until I’d opened the e-mail. If the from field had not been this unknown person, but instead XYZ org, I would have known right away. The same goes for the subject line. It should have said something like “Join us for the XYX annual Oktoberfest.”

These fields are like the printing on an envelope, we have just a few spots to show them what the mail is about and entice them to open it. If we don’t give them a hint, a reason to open, they won’t. But if we take the care with our “from” and “subject” fields that we do with our email copy, it can make a world of difference. And, of course, once we get them to open the e-mail we should make sure it is formatted correctly so that everyone has a chance to read the message we’ve so carefully crafted.

Comment on Second Life for Community Colleges and Continuing Education Departments by » Second Life for Community Colleges and Continuing Education …

» Second Life for Community Colleges and Continuing Education … — Mon, 27 Oct 2008 21:14:40 +0000

[...] The webinar attracted over 100 participants from around the nation and the panelists were Todd Gibby (CEO of Intelliworks), Chuck Terrell (VP of Workforce Development at Virginia Western Community College), and myself. … Second Life for Community Colleges and Continuing Education … [...]